I’m far from being a course junkie.
I usually invest in a course or eBook if:
- It’s aligned with my focus for the next quarter to six month
- It’s on a steep discount
- The values and way the person runs his or her business is aligned with mine.You may admire certain entrepreneurs but not necessarily agree with their values or practices. By trying to follow someone whose values you don’t relate to, you risk being miserable and misaligned with your ‘why’, which is why I’m careful about who I invest in.
- If the price is sure to increase in a couple of months
The type of blogging education you invest in, especially at the very beginning, shapes your attitudes and perspectives about blogging. I took some of these eBooks and courses way before I registered my domain and I don’t regret any one of them.
They have played a huge role in shaping the way I write and how I run my blog and business. None of these courses are above $200. I don’t believe you need to invest in a premium course to get a good blogging education. If any of these resources help you, I’d love to hear about it!
*This post contains affiliate links
Writing for the web is very different from writing a term paper or approval paper at work. My writing was very stiff when I started blogging.
It took lots of practice before being able to write in this way and I still have a lot to learn and refine.
But I’m thankful to have been exposed to the work of some really good writers when I was in the early stages of mulling over the idea of starting a blog.
I learnt how to write for the web by studying their posts and following their techniques.
One of them is Henneke Duistermaat from Enchanting Marketing. Henneke has written for some of the best blogs like Smart Blogger, Copy Blogger and Crazy Egg. Her writing is powerful and pulls you along till the very end.
The only 2 writing books I have invested in are hers and they are a steal at less than $5 each on Amazon.
Make money Blogging
#3 How To Blog For Profit: Without Selling Your Soul
This is another book that I picked up very early in my blogging journey. The book is filled with practical advice and it gives you a view of the possibilities behind blogging and what you can achieve with it. If you are just starting out or feel like you’ve lost your way with blogging, this book will give you a fresh dose of inspiration.
It’s written by Ruth Soukup who runs Elite Blog Academy (EBA). If you can’t afford the price tag of EBA yet, this book is a good starting point to wet your toes.
Price: $13.59 on Amazon
#4 Making Sense of Affiliate Marketing
I was clueless about affiliate marketing and just had to take this course when it launched a few months ago. This course is by Michelle who blogs at Making Sense of Cents and has got affiliate marketing down to a science. She has transformed her blog in 4 years from $672 to over $50,000 per month in just affiliate income.
The students of the course have been seeing some amazing results. My own affiliate income more than doubled just by implementing a couple of things in the course after finishing it this month.
You can read my interview with Michelle to find out more about her and her course.
- The basics of affiliate marketing and an introduction to what it is
- Why all bloggers should be earning affiliate income
- The exact steps she took to earn over $400,000 from a single blog post
- How to pick the correct affiliate products to promote
- How to increase your conversion rate
- How to build trust and not lose followers
- How to correctly disclose affiliate links
- The many different strategies to use to promote products that you are an affiliate for
Price: $197 (2 payments of $105)
I usually try to invest only in 1 course per subject matter.
But Pinterest is one area where I’m constantly looking for new resources to learn from.
I haven’t seen an area in blogging that has more conflicting information than Pinterest. Everyone has their own take on it. Delete vs keep pins. Group boards work or don’t. Board covers vs no covers. I bet you’ve heard something different from someone. It can be frustrating because you don’t quite know who to follow but it’s also great because you can pick up something from each of them.
#5 Pinning Perfect
The course gives you a solid foundation to get your blog Pinterest ready. But what is great about this course is that these ladies work closely with the Pinterest team so they are able to dispel myths about what’s true and what isn’t.
The course also goes in-depth into using data pin descriptions and why they are important for your pins.
For a limited time they are giving a ‘Holiday season’ guide that shows you how to leverage Pinterest during the holiday period when you purchase the course
What’s in the course:
- 8 Units
- Video Walk through
- Limited time Bonuses:
- Holiday keyword Cheatsheet
- Holiday Season Quick Start Guide
- Media kit Smash (21 lessons and 8 templates to design a media kit that highlights your blog’s best)
Price: $149 (or 2 payments of $81)
#6 Pinterest to Profits
This course is by one of my good blogging friends Mckinzie Bean of Mom Makes Cents. She has only been blogging for 4 months but has page views into 20K plus. She also manages Pinterest accounts for several clients.
What I love about this course is the extensive group boards spreadsheet which is absolute gold. She also has a specific lesson on the type of pin graphics that perform better in the feed.
This is a good start- to- end course as it helps even someone absolutely new to Pinterest get their account set-up and ready for Pinterest Traffic. Her video tutorials of Tailwind and Boardbooster are very detailed and easy to follow through.
What’s in the course:
- 7 Training Modules
- Tech videos
- Course workbook
- Canva templates
- stock images
- 3000 free pins on boardbooster
- Group boards spreadsheet
#7 Blog traffic ebook: How I Went From 17K to 350K+ Monthly Page Views in 9 Months
This ebook by Lena from What Mommy Does was also one of my very first blogging investments. It goes through 17 strategies you can implement to get traffic to your blog like how to use keywords and writing for your niche. What I love is that she tells you what tasks to stop doing so that you don’t waste your time on stuff that doesn’t bring any returns.
She is very helpful and accessible and has a Facebook group Adventures in Blogging where you can ask her any questions.
80+ page ebook
#8 Skyrocket Blog Pageviews using Google Analytics
This eBook is by the ladies Crystal and Kelli at Learn to Blog Hangouts.
I haven’t started working on this ebook as yet but had a quick look through.
If you’re fearful of venturing into Google Analytics, this ebook will change all of that. It takes a very methodical step-by-step approach to traffic by dissecting the different areas in Google analytics, how to use your own blog data and optimize it for traffic.
There are 30 different exercises to go through and you can work on them at your own pace. There is an ebook and accompanying workbook which are sold separately. It walks you through what exactly you should do to find out what is working on your blog right now and simple steps you can take to bring you more traffic.
#9 Simple Ebook Creation
This is another book by Lena where she shares her experience of how she created her popular Blog Traffic eBook. You’ll be reassured by a lot of what Lena shares and will walk away feeling more confident to tackle that eBook that you have planned for the next year.
#10 Opt-in Blueprint
Struggling with not knowing what opt-in to create? And when you finally do have an opt-in do you hear crickets?
I wrote this eBook after dealing with my own struggles with my opt-ins. It took me some time to figure out a system of knowing exactly what opt-in freebie to create and how to position it. My opt-in freebies now convert at 40+% and I share the exact strategies I used in this eBook.
- 10 simple steps to follow through in a 90 page eBook (from idea, creation, design, delivery and promotion)
- Templates, cheatsheets and worksheets to help you implement the strategies
- Spreadsheets with links to list building tools (and email service providers) so you can make an informed decision on what tool is right for you.
- 50+ opt-in freebie ideas from 10 niches for inspiration
- 2 plug and play Google doc templates to have a stunning opt-in freebie even if you suck at design
Invest in yourself to turn your blog into a business
You can get any information for free these days.
That said, it’s still wise to invest in eBooks and courses because it’s more than just information you are paying for. You’re paying for the experience of the person and their unique perspective.An info product is a cumulation of the creator's experience and unique perspectiveClick To Tweet
Judge a course and eBook for what it’s worth.
Not everything with a big price tag is necessarily better.
Do you enjoy the free content that the creator puts out? Do you get value from it? Do you resonate with them? If your answer is a ‘yes’, then their offer is something you should consider, especially if their course or eBook will move the needle for you with where you’re at with your blog & business and if it’s within your budget
What eBooks and courses do you think I should check out? What have you taken and enjoyed?