It sucks to be new doesn’t it?
You have lots to offer…
But you don’t have the years of experience to prove your worth.
Or testimonials in the hundreds that you can pick from.
You just want your work to be seen for its inherent value….And not be judged because its written by you–a newbie.
Seems like an insurmountable task?
It doesn’t have to be.
In this post, I’ve outlined 11 simple but powerful ways to position yourself as an expert and authority.
It’s not magic. You do need to work hard at producing great content…at building relationships…and interacting with your community.
But let’s just say your lack of experience will not be a factor that holds you back. Download the Swipe file of Inflencer Connect Email Templates. It’ll come in handy when you’re all set to implement some of these steps.
#1 Give your ideas away—for free
Ever read a list post and another point popped into your mind?
Have an awesome idea to market someone’s product or course?
See a sales page which could have used more details?
I’m sure you have have had at least one of these before.
But what did you do about it?
You let the idea or thought slip.
I’m guilty of this as well.
I’ve had several of these moments but did nothing because…
- It takes time to send someone an email
- I wondered if they’d think I was a pest or trying to be a know-it-all.
- I thought they probably didn’t consider the idea because they didn’t think it was any good.
But here’s the thing…
Once I started to do it…I realised that people genuinely didn’t think of that idea, point or perspective.
They were thankful and appreciative.
It also gives you an awesome opportunity to get on an influencer’s radar.
Here’s how you can do this:
Look at your favourite blogs and websites. Think of how you could help them in the following areas:
- How their website could be improved
- How their course could be improved
- Content ideas for future blog posts
- A perspective you could add
- Marketing ideas for their course
- How to repurpose a piece of blog post
Even if you just have feedback or a single idea, choose to let them know.
Package your thoughts and shoot them an email.
Here’s a message template you can use.
Pique their interest with your subject headline.
Related: See Erin Etchberry’s experience of sharing his ideas and the opportunities it opened up in his article – How I Landed 5 Dream Jobs In One Month By Giving Away My Best Ideas
#2 Write a ‘meaty’ blog post (It’s not what you think it is)
What I mean by meaty, is not only a blog post which is detailed and long…
But also one which mentions several influencers.
By referring to influencers, you show your readers that you are familiar with the experts and influencers in your niche.
In essence, you are borrowing authority by leveraging on their content.
Go 1 step further.
Email the influencers you have mentioned in your blog post.
This accomplishes 2 things:
a. puts you and your brand in front of influencers
b. gives higher chances of your content being shared with a bigger audience through the influencer
Here’s an email template you can use.
#3 Ask an influencer for a quote
Before publishing your new piece of content, reach out to influencers in your industry.
Tell them the topic of your content and ask if they would be willing to provide a quote.
Your content automatically becomes more reputable because you’re associating yourself with an influencer in your industry.
And remember to ‘name drop’. Mention that you’ve already received the nod from another influencer or if you still have not…mention the names of influencers you are planning to get a quote from.
Here’s how Mary Fernandez from Persuasive blog does it with her article 13 Seasoned Entrepreneurs Give Their Best Beginner Advice.
She managed to get 13 influencers and this includes names like Pat Flynn, Bryan Harris and Tara Gentile to give a quote on the topic. She also managed to get it published on the Huffington Post. Double points for her.
#4 Have a virtual ‘office hours’
Let your readers know that you will be available to take questions.
Host a virtual office hours or twitter chat.
See how Marianne Manthey from Design Your Own Lovely Blog does it.
Nothing screams EXPERT like having a book published.
With self-publishing, you could have a book published on Amazon tomorrow.
But let’s be honest here for a second.
You don’t want to write another ‘me-too’ book.
And there are thousands of book published on Amazon with enticing headlines and a spectacular price point. Think $0.99, $1.99, $3.99.
Some are fabulous while others not so.
Writing a book which stands out is not easy. Here’s what you can do:
- Search Amazon for books within your niche.
- Look at the contents page to sieve out the cornerstone or pillar topics
- Look at the 3 star and 1 star reviews to find gaps that you can fill
- Use this information to craft a unique angle for your book
#6 Feature the ‘best’ through roundup posts
Roundup posts are awesome to show your peers and influencers some social love. Erica Madden at Olyvia.co has a post 91+ Outrageously helpful blog posts that will make you a better blogger + biz owner.
In this epic post, she breaks down the posts into categories and highlights bloggers and influencers who wrote those posts.
You could also roundup the best female bloggers or female entrepreneurs or digital marketers. See how Kim Sutton from thekimsutton.com does it with her post below on Top 10 Facebook groups for entrepreneurs.
These round up posts take a ton of work and to ensure you get maximum results and exposure, make sure to email each and every blogger and influencer you mentioned in the post.
#7 Get visible–don’t be the unknown avatar on forums
Maybe yours even does.
Blog comment systems like DISQUS require a log-in via facebook or twitter and your image gets pulled from these accounts.
But other comment systems pull your image off Gravatar.
So, if you don’t have an image on Gravatar, you’re not going to be recognized as the face of your brand no matter how valuable your comment is.
Here are the steps you take to get your picture on Gravatar.
- Go to Gravatar.com
3. Verify your email address and account
4. Add image to upload your Gravatar photo. For consistency, use the same picture across social media.
5. Assign the new photo to be your Gravatar. You also have the option of assigning different profile pictures for different email addresses using the same account.
#8 Be the expert–answer questions on Quora
If you’re not familiar with Quora, it’s an online platform which allows you to answer questions in your niche.
Here are the steps you can take:
- Create a free account
- Craft a killer bio.
- Search for topics related to your niche like Parenting, Blogging, Self Improvement or Entrepreneurship based on key words.
You can choose to follow as many topics as you want.
5. Once you pick a question within a topic that interests you, find out if it’s worth your time.
Look beneath the question header on the number of followers a particular questions has. This question below on the topic of ‘Blogging’ has 221 followers.
But there are several questions in other topics with followers in the thousands.
This tells you the number of people who may get notifications once your answer goes live.
Click on the 3 dots and select ‘Answer Later’ in the drop down. This will be stored in your profile.
Post your answer after you craft it. They key is to craft a quality reply that gets people curious. Your answer may also get upvoted.
Related: See this article on Blogging Boost on How to Turn Quora into a Traffic-Driving Machine for Your Blog
#9 Guest Post on Authority Sites
Not as revolutionary as you were expecting right?
Guest posting can seem like a pretty duh concept. But it’s one that it important to establish your authority and position you as an expert.
Don’t get hung up over the big sites Entrepreneur.com, Business Insider, Forbes.
Several bloggers quit guest posting because they don’t get featured on big sites despite several attempts.
Look for other blogs with a smaller but sizable audience.
Related: Marketdoc has an enormous list of guest blogging opportunities you can opt-in to on it’s page The Ultimate Guest Blogging Guide: 250+ Opportunities
#10 Rub shoulders with the experts
Invite influencers for a podcast or interview session.
#11 Be the experiment
The great thing about being new, you can build authority.
If you’re advocating a particular method, tool or strategy, test drive it yourself and post up your results.
Even if it didn’t go as well as you planned, let your audience know, no matter how small.
They will appreciate your honesty.
And everyone appreciates a good experiment or challenge. That’s the reason why income reports are so interesting to read.
Here’s what to do next
Building authority and positioning yourself as an expert takes time. But with these 11 steps you’ll know how to do it in a targeted way.
- Start by incorporating 1 or 2 items at a time into your process. Start with the one that you find the easiest to implement.
- If you’re looking for a place to start, download the Swipe file of Inflencer Connect Email Templates
Share your thoughts
In what ways have you positioned yourself as an expert. What’s your biggest struggle in the process? Tell me in the comments below.