Ever wondered what social media platform to be on?
I used to swear by focusing on 2 major social media platforms your target audience hang out on.
Now I say, focus on Pinterest and 1 other platform.
If you’ve read some of my earlier posts, you know one of my biggest regrets was not starting on Pinterest sooner.
I’ve never used Pinterest (even personally) prior to starting this blog. I didn’t understand how the platform worked.
But the moment I started to work through it, it quickly shot to being my #1 traffic referrer.
Now, most subscribers who reply to my emails tell me that they found me on Pinterest – which is music to me because I struggled with it in the beginning.
Pinterest has huge potential. It’s also a platform that has many different pieces coming together.
You can have a pin with lots of re-pins.
But re-pins are only good if you also get that click-through back to your site. Once you get that click-through, you need to capture that traffic and turn them into subscribers. You could go a step further and funnel them into a welcome email sequence or sales funnel to pitch a product.
Have a look at the diagram below.
The first 2 steps are where you could potentially lose plenty of traffic and leads.
A well optimized Pinterest strategy ensures that you have all bases covered.
And one such Pinterest course which takes a start to finish approach is Pinterest to Profits by McKinzie Bean.
McKinzie blogs over at Moms Make Cents. She is a Pinterest strategist and handles several client accounts. What blew me away with her Pinterest results are that she was able to grow her 3-month old blog to over 20K page views. The results she gets for her clients are also amazing.
I’ll leave you to enjoy my interview with McKinzie below.
Need a cheat sheet to write a compelling pin description? I’ve compiled some best tips. Download it below.
#1 What made you decide to start Moms Make Cents?
I started Moms Make Cents because two months before I had my son back in early 2015 the company my husband worked for began having major financial challenges. We had planned that I would stay at home with our little boy, but right before he was born my husband’s pay was cut by over 30%.
I had to find a way to financially contribute but really wanted to stay home with my little one. So, the first year of my son’s life I built three profitable businesses, which helped keep our family afloat during that time of hardship.
Entrepreneurship became my passion. During that same year over 60% of my husband’s co-workers were laid off. Many of their wives came to me for help, asking for advice on how they could start their own businesses too.
After a few months of teaching them individually, I realized there were probably a lot of other moms out there just like them that needed a way to help support their family. That is when I created Moms Make Cents.
#2 When did you develop an interest in Pinterest and see the potential in it?
#3 You’ve grown your list and blog traffic rapidly in these first few months since you’ve launched your blog.
You’ve also helped a lot of people with their Pinterest accounts from your readers to your clients. What is the biggest mistake you see bloggers making on Pinterest?
If I had to pick two, I would say, using horizontal images and not repinning their content.
1. Vertical images perform much better on Pinterest. Your image should be at least 735 x 1102 px! Vertical images are much larger in the feed so your image is much more likely to be seen. Also, more advanced pinners typically won’t even pin horizontal pins and may group boards don’t allow them so your pin will take much longer to gain traction.
2. If you are only pinning your content once your are really missing out! Because of Pinterest’s Smart Feed Algorithm, all of your followers do not see your pins each time your post. Bonus tip: Make sure to always repin the image instead of going back to your blog and pinning another image.
#4 You’ve written about how Pinterest accounts with even small followings can have large traffic.
Do follower numbers matter as much anymore? What are things that bloggers focus on in Pinterest which they shouldn’t bother about?
Some claim that follower counts on Pinterest are more of a vanity number, however, your followers still matter.
The more followers you have the more that will see your pins. Your follower count is definitely a metric to pay attention to and track. However, with that being said, if you have a strong group boards strategy and utilize Pinterest SEO you still can have a lot of success on Pinterest even with a small following.
#5 Many bloggers get discouraged when Pinterest doesn’t seem to give them as much returns. What advice would you give these bloggers? And how long does it realistically take for someone to see results from Pinterest?
My tip is to keep testing new things! Since I started my blog I have tested four different pin styles to see which my audience was most receptive to. If things aren’t working don’t give up, just try something new!
If you are starting a brand new account or you have an account but have not been very active I would give it at least one month. Sometimes pins take a month or so to really gain traction. In your first month focus on developing high-quality boards that will entice more users to follow you.
#6 I’m hearing a lot of exciting things about how bloggers can use Pinterest to increase their affiliate income.
What are your top 3 tips for someone who wants to start using Pinterest with affiliate marketing?
Use affiliate links right on Pinterest! Yep, that is a thing!
This year Pinterest re-allowed users to start pinning affiliate links directly on Pinterest. So if for example, you are a fashion blogger and you have a board full of your favorite shoes, you can go to your favorite shoe store that you are an affiliate for, grab your link and pin it to your shoe board! Just remember to disclose that it is an affiliate link. You can have a detailed disclosure or use something as simple as #aff.
If you have a post that is a big affiliate earner make sure to have at least two pins for your blog post. Double the pins mean double the traffic. Pin your pin to different group boards and schedule to repin your pin to your boards once a month.
If you really want to explode your affiliate earnings consider running a Promoted Pins campaign for your affiliate blog post. Promoted Pins are inexpensive and a great way to get your content in front of new viewers!
#7 I know you have had crazy success with Promoted pins. Are promoted pins for everyone? What are some things you need to have set-in place before you use promoted pins?
Yes! I absolutely love Promoted Pins. I have had some pretty fabulous success using them for my blog. For example, I ran a campaign a couple months ago for one of my affiliate blog posts. By the end of my campaign I spent just shy of $15 and from those leads I made over $150 in affiliate income. That is a 1000% return on investment!
Promoted Pins can also be an amazing way to grow your email list. If you have a really valuable opt-in on your site your can run a Promoted Pin to direct readers to your blog post and increase sign ups.
However, promoted pins are not for everyone. I’m just going to be honest. If you are selling or promoting an inexpensive product (under $10) or have a very low conversion rate, the Promoted Pins may not be for you. I recommend having at least a $5 advertising budget for every product or affiliate product you want to sell.
Before you run a Promoted Pins campaign you really need to sit down and analyze your marketing budget. I have a whole lesson in the course that covers how you can determine what you can afford to spend during your campaign, what you should bid for your Cost Per Click and more!
Make sure that you have also registered for a Pinterest business account. You can create a new account or convert your personal account over to a business account.
#8 Can you tell us more about your course and what bloggers can learn from it?
Pinterest to Profits is an all-inclusive Pinterest course that teaches you to leverage the power of Pinterest to increase your traffic, subscribers, and income!
In the course there are,
● Eight jam-packed modules that will take you from new Pinterest account to a profitable blogger.
● Over a dozen tech tutorials to walk you step-by-step through each process.
● Worksheets & cheat sheets to elevate your learning.
Plus, insane bonuses like
● Free stock photos,
● 3,000 Pins from BoardBooster,
● Canva Pinterest graphic templates,
● My group boards spreadsheet with over 150 boards,
● An exclusive members only Facebook group,
● AND Return on Pinvestment my brand new Promoted Pins mini course!
#9 How different is it from other Pinterest courses?
A lot of the different Pinterest courses out there have really great pieces but they lack bringing it all together. Pinterest to Profits teaches you not only how to create a Pinterest strategy to drive traffic to your blog, it also teaches you what to do with that traffic.
If you master Pinterest, but you aren’t leveraging the traffic, then what was the point? In Pinterest to Profits, I share my strategies for using that traffic to increase your email list and your income. In the course there are in-depth modules on list building, how to make money blogging, creating a Pinterest + affiliate strategy and how to create a Pinterest sales funnel.
This truly is a start to finish course on how to leverage Pinterest to skyrocket your traffic, subscribers, and income.
#10 What is the price of the course?
- The VIP price will be $147 and will last until Thursday the 5th of January 11:59 PM MST. After that, the price will increase to the regular pre-sale price of $177.
- The pre-sale price is valid until January 18th at 11:59 PM MST when the price will be increasing to $197.
This is a pre-sale. When students enroll they will get immediate access to the first two modules as well as all of the bonuses except the Promoted Pins mini-course and Facebook group. The remaining modules and bonuses will be available on January 19th when the course officially launches.
Get started with Pinterest on the right foot
Pinterest is a platform with huge potential in terms of traffic and revenue. It’s not a platform you can ignore for ‘later’.
For bloggers and entrepreneurs who have been at this for sometime and are not getting returns from Pinterest, this course will help you optimize your Pinterest account and get started on the right foot. It covers all Pinterest bases from promoted pins, group boards as well as tools to use.
If you have any questions about the course, I’d love to answer them for you. What are your struggles with Pinterest?