Wondering what’s the quickest way to monetize your blog?
Offer a service or get started with affiliate marketing.
The beauty of both these strategies is that you can get started with them from Day 1. You don’t have to wait to grow your audience to monetize your site. Once you figure out your ‘zone of genius’ and are willing to work your way up, you can go out and seek clients immediately. I’ve personally had a lot of success by offering freelance writing services. While I don’t use it monetize this site, I know how fulfilling and lucrative offering a service can be.
And that’s exactly what by friend Miranda Nahmias did.
I’ve seen Miranda from the time she launched her site, started offering Twitter header design services, to becoming a coach and mentor for other VAs.
I wanted to find out from her why she decided to go this route and ask her some tough questions on pricing as well. For those of you wondering if you should offer a service, I hope this interview inspires you to get started right away.
#1 What made you decide to start your site Miranda Nahmias.com
The reason I originally started my site is because I was completely unfulfilled with my full-time job. It felt like it was sucking the life out of me, so I decided to take the reigns of my career and try to start my own! Quite a few people in my family run their own businesses, so it was a pretty natural leap for me (even though when I was little, I always said that I never wanted to do it!).
#2 Why did you choose to offer a service to monetize your blog? And how did you specifically decide on offering VA services?
I decided to offer a service for my website because that is how I had seen other people become successful. Originally, I started out offering PDF design services because I already knew how to use InDesign from my day job at a publishing company. But I quickly started to offer other services on top of that when I realized that my customers wanted more than just their PDFs designed. Once I branched out and started offering more and more services, I quickly realized that I had turned into a virtual assistant — and I loved it!
Part of my personality is that I get bored quickly, so VA work appeals to me, because it’s always something new and different! On any specific day, I can be hopping around between designing a sales page, creating a PDF, scheduling social media, and writing an email sequence! I find that super fun and enjoyable.
#3 What mistakes do you see bloggers/entrepreneurs mak
ing when it comes to offering any sort of service on their blog?
The biggest mistake that I see is people who do not jump in right away. I know quite a few extremely qualified women who are petrified to go out there and start selling their services. They get distracted by things like their website design, or watching a million webinars, or reading another book about how to succeed. But you can’t succeed until you jump in feet first!
Just go for it — seriously. It needs to be done, and you won’t regret it. The sooner you get out there and start selling your services, the more opportunities you will have to improve, learn, and grow.
#4 For someone who is on the fence about offering a service, what advice would you give them? How does someone figure out what is in their ‘zone of genius’ to offer?
Try everything! Heck, my first project was a Twitter header for a lifestyle blogger….but that’s definitely not my “zone of genius” and it’s not what people hire me for. When you’re first starting out, you have the liberty of trying out different things before you’ve strongly branded and niched yourself. Use those first few months to experiment and find out what you love doing, and what you’re good at. It’s a good idea to experiment with the types of customers you work with, as well. Just because you personally love the health and wellness field doesn’t mean that working with yogis is what you’re meant to do!
#5 How long does it take realistically before you can start to make a full time income from a service based business?
It depends how much time you have to devote to your side hustle while you’re still working a full-time job. If you can dedicate at least 3-5 hours each day (and more on weekends!), I’d say that it’s totally possible to be making a full-time income in 3-6 months. Personally, I made over $1k in my first six weeks. But if you have a more demanding full-time job or family life, it could take up to a year.
#6 Pricing for services. Could you give us a snippet about the good, bad and ugly? When should you go premium and when shouldn’t you?
I sometimes feel like I’m the only person with this opinion, but I feel strongly about it. A lot of people start out pricing themselves too high! If you don’t have any experience, I don’t think you should charge $25 per hour out of the gate. You need to start low, gain experience, and then increase your prices. If you don’t do it that way, you’ll struggle to find clients who are willing to pay such a high amount per hour with no guarantee of your quality from testimonials or a portfolio.
But if you do have prior experience, you can definitely charge a lot more when you’re first starting out. It’s also important to consider what services you’re offering. If you can do Facebook Ads or website design, you can charge up to $75/hour. But something like audio transcription…people won’t pay more than $10/hour for that. So if you are truly interested in pulling in the big bucks, you have to be willing to invest in your education! I highly recommend a program like Create Your Laptop Life, that has a lot of high-value trainings for services you can add to your repertoire.
#7 You’ve inspired a lot of people to set-up their own VA business and attract clients using Facebook. But some bloggers/entrepreneurs get really discouraged when they’re not able to secure clients. What steps can they take to analyze what they are doing wrong?
This is such a good question! Something that I learned from one of my mentors is that you have to be really analytical about the process. Document all of your online interactions and leads, and then document each step as the leads come closer to becoming customers (follow-up emails, discovery calls, etc.). If you have all of that listed out in a spreadsheet, you can pretty easily see where you are going wrong.
Are you responding to 100 job threads and only getting 2 bites? Or maybe you’re getting 50 bites, but only 1 discovery call. Try to find out where in the process you are losing people, and then work from there to improve your process and see what changes you make result in a higher percentage of success.
#8 I’ve heard about your course Four-Figure Facebook Formula. Could you tell us about it and how it’ll help people wanting to start a service? Could you also tell us about The VA Collective?
Yes! I have two infoproducts available for sale at the moment. One is a super in-depth course on Facebook marketing for service providers, called the Four-Figure Facebook Formula. It goes into detail from step one and shows you exactly how to find, attract, and ultimately book clients from being active in Facebook groups (in a totally not-sleazy way!).
I also offer The VA Vault, which is a monthly subscription for new and aspiring virtual assistants who are readers of my blog, The VA Collective, and are members of my Facebook group of the same name.
#9 What is the cost of the course and who will benefit from it?
The Four-Figure Facebook Formula is available now for $197, and it is for any type of online service provider! Web designers, freelancers, writers, virtual assistants…anybody who’d like to get better at booking clients from Facebook groups. Personally, that’s where 90% of my clients come from, and it’s what I attribute most of my success to! There are strategic ways to go about using them to your advantage, and that’s exactly what I detail out in my course.
The VA Vault is $9 per month and includes a ton of helpful program trainings, contract templates, email scripts, and everything else a budding virtual assistant needs to get started! Plus, there’s access to an exclusive members-only Facebook group and monthly live mastermind calls.
Ready to offer a service?
Take all of Miranda’s advice and then create a page on your site dedicated to promoting your services.
Here’s what you can include in a services page:
- How you can help them
- Why they should trust you
- How they can contact you. Use a free plugin like Contact form 7 or link it to a free Typeform.
Then go out and start to look for your clients in Facebook groups! What services do you plan on offering?