Everyone’s raving about affiliate marketing right…
About how they’re making passive income from it…
And how it’s a must-try monetization strategy…
But you haven’t quite earned even $100.
Or you’re stuck at a number and still haven’t gotten paid because the affiliate program requires a minimum which you just never seem to be able to hit.
That was my story a couple of months ago.
I was stuck at $25 in my Convertkit affiliate dashboard and that was about it. My problem with it was three-fold:
- I had a mindset issue. I thought affiliate marketing would just never work for me.
- I felt weird promoting it to my list. Weird’s an understatement. I felt outright spammy
- I didn’t know how to promote affiliate products. I had a resources page and 1 or 2 posts and that’s about it. I did’t know how I could go beyond that.
That’s when I took the course Making Sense of Affiliate Marketing by Michelle of Making Sense of Cents in September 2016.
Talk about a mindset flip!
I now consistently make atleast 1k in affiliate income a month. What would an extra 1K from affiliate marketing be like for you?
In this post, I’m going to share with you the ingredients that helped me make that first 1K in affiliate income.
Add these ingredients into your affiliate strategy together with a course like Making sense of affiliate marketing and you’ll see a huge difference in your affiliate income.
#1 TRUST – Your list has to trust you
People have to trust you enough to buy through you…to give your recommendation a thought.
Have a look at this email below.
I didn’t quite realize what a powerful factor trust was when it came to affiliate marketing till I received this email. Does this trust come naturally?
You can’t been seen as someone who’s in just for the quick buck.
More on that in a bit.
You have to build goodwill with your audience by providing value in the form of content.
There also has to be consistency in the products and programs you promote.
Can you rationalize why you’re promoting a product? Will it help your audience?
Does it help you?
If you can’t make sense of it yourself, then think twice before promoting anything.Add these 7 ingredients to your affiliate marketing strategy to make 1K like clockwork Click To Tweet
#2 BALANCE – Choose when to say yes and no to an affiliate promotion
Do you know that at any one time you may get up to 5 affiliate products and programs with sales and promotions for a month.
Promoting all of them would mean more money for you. But it definitely doesn’t do well in building trust with your list.
You have a right to sell to your list.
But if every email is about selling, fatigue sets in.
You can only stretch your list that much. If every email is going to be about an affiliate offer, your list does get tired.
Add your own products and services to the mix and that’s a whole lot of selling for a month don’t you think?
Plan out your affiliate promotions and sales on a huge calendar.
Work out the emails you would need to send and ask yourself if you’re stretching your list.
I personally have turned down several affiliate sales and promotions because it doesn’t fit into my email editorial calendar.
#3 ALIGNMENT – Pick programs that are aligned with your brand
What do you believe in and stand for?
My readers know that I’m not a fan of fancy list building tools.
Simple and small tweaks go a long way. I also like one-time fee vs recurring fees.
I don’t use lead pages and they know why.
This message is carried through my content and emails. It carries through onto the tools I use as well.
I use Thrive Landing Pages for this very reason. It aligns with what I believe in and how I like to run my business.
When Bluchic released their landing page templates, I rushed out an email to my list because I’ve never felt compelled to share any other tool besides Thrive till having a look at those templates.
And my readers felt it too.
Have a look at this email by Katie.
#4 OWNERSHIP – Treat them like your own products
Ownership ties in together with alignment.
If you haven’t even remotely mentioned an affiliate product before….
You’ve never shared how it has helped you before and you suddenly promote the program or product to your audience, they will see through it.
Treat your affiliate products and programs like your own. If your audience sees your transformation (no matter how small) because of these products, they will be more inclined to use those products as well.
#5 PROMOTION – Get the word out about your affiliate products
There are lots of ways to promote your affiliate products. I’ve given a few ways in this mini mindmap. Here are a few examples of my friends and readers promoting my course Email Lists Simplified.
- List building tips that will explode your growth – Interview
- The best blog investment I made this year (my honest review and impressive results) – Review Case Study
- Blogging Resource Guide – Tips & Resources for the newbie blogger – Roundup
- Email Lists Superhero – Interview
Emma also uses Twitter to promote the course with her affiliate link.
#6 Pathway – How will your audience find your affiliate products
You need to think about how people will find your products.
That is as important if not more than the product itself.
The same goes for affiliate products. Think about how people can access your affiliate products.
In this post, you’ll see that you can set up a simple funnel for even affiliate products.
Can you create a simple opt-in freebie which leads into a short email sequence explaining the results achieved from using the product?
Are there certain types of posts where you can mention these products. Map out the pathways for each product or program you’re an affiliate for.
#7 Mindset – Value driven affiliate marketing
This is huge.
Affiliate marketing is less stable than other income sources.
It’s hard to predict how much you’ll earn per month.
There are also changes in affiliate programs and commissions.
But what I love about it is that I don’t have to trade hours for money. But to start making money, you need to have a significant mindset shift. I had to switch my thinking that affiliate marketing was spammy.
It can be if you do it wrong.
But if you come from an angle of helping your reader, and sharing how you achieved something, affiliate marketing just like content marketing does add value.
If you’re brand new to affiliate marketing and wondering how to create a content that will help promote your affiliate products and services, you will love the Making Sense of Affiliate Marketing Course.
Couple these 7 ingredients above together with this course and you’ll see a huge difference in your affiliate income.